Maxi Brand Identity Design
Maxi is an AI-based financial advisor. You can add Maxi to all your bank accounts so
it analyzes your financial situation
and arranges the best spending plan accordingly.
Therefore, while creating the logo and the brand identity,
I choose the idea of AI to combine the data
and the logo was composed of graphics that symbolize this data.
The brand identity can get in different forms with a different sequence of its parts
and continues to offer different solutions whilst being improved with its machine learning abilities.